Augmented Reality: Beyond Usability with Flow and Narrative Transportation

July 27, 2012

Augmented Reality: Beyond Usability from Pamela Rutledge

July 19, 2012 By Dr. Pamela Rutledge (Excerpt)

Augmented reality describes the process of using technology to overlay virtual information onto the real world to ‘augment,’ or add value, to our experience. Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These features amplify the level of impact and persuasive power of the user experience — when done right….’

read the full post here:

http://athinklab.com/2012/07/19/augmented-reality-beyond-usability/