Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential?


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“Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision, according to new study from Socialbakers, which is based on an analysis of almost 2.9 million Facebook posts from 23,000 brand pages over a 2-month period. The researchers looked at the percentage of posts that were created on each day of the week, then looked at each day’s “engagement rate potential.”…

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Twitter Acquires Trendrr to Build Out TV Offerings


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Twitter has acquired Trendrr for an undisclosed sum.

 

Trendrr announced Wednesday that it has been acquired by Twitter as the microblogging service seeks to further integrate its service with TV networks and advertisers.

 

Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets — tweets that might, say, get retweeted by a TV show’s Twitter account, or show up on air during The Bachelor….’

 
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7 in 10 Connected TV Viewers Act On, Interact With Ads


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‘When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers….

Viewers Likely to Interact With Ads In Various Ways

Close to 7 in 10 connected TV viewers also say they are likely to to interact with ads they see that contain something of interest or that they were planning to purchase. The largest proportion of viewers say they are likely to like or follow the brand or product featured in the ad (32%), while many report being likely to press a button on the remote for more information on the screen (26%), press a button on the remote to see a website on screen with more information (24%), use the remote to see a longer version of the commercial with more information and visuals about the item advertised (23%), share information about a product or brand with others (21%), and use the remote to request more information via email (20%)….’

See on www.marketingcharts.com

Live Streaming Video Captivates PC, Connected TV Audience


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‘Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity,…

 

Mobile viewers spent more than 20% of their time streaming content over an hour in length, while tablet viewers spent almost one-third of their time with content of that length…’

See on www.marketingcharts.com

Your Apps are the Problem, Not the Second Screen Itself


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‘Yesterday, articles about two different network executives speaking at industry conferences hit my Twitter feed within maybe an hour of one another. While both focused on the topic of second screen viewing behavior, they each took very different stances on whether they were viable to their business. ABC told the audience they were a distraction and not to expect future experiences for their episodic content while Viacom stated the apps were viable to a successful broadcast viewing strategy. It struck me as odd that two industry executives could have such a differing opinion on the topic – especially on the same day. So which network is right? I actually believe both, to some degree, are correct….’

See on the2ndscreen.tv