Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences | ETC-Press

Drew Davidson 2010 et al.

This text is an introduction to the future of mass media and mass communications %u2013 cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

An accompanying DVD-ROM shows how cross-media can be applied, with art, music and illustrations that complement the text. Chapters have overviews and problem-based/project-based activities to encourage active engagement with the readings. Throughout the text there are specific examples, case studies, foundations, and interviews with experts in the field to better illustrate the nature of cross-media.

Cross-media Communications are integrated, interactive experiences that occur across multiple media, with multiple authors and have multiple styles. The audience becomes an active part in a cross-media experience. The overarching goal is to provide an overview of cross-media design and development. It is meant to be interdisciplinary and introductory in concept and implementation.

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 2.5 License

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A comprehensive guide for anyone who wants to work or play in the emerging terrain created by the interlocking orbits of contemporary media.

Frank Lantz
Creative Director and Co-Founder, area/code
Director, New York University Game Center

Davidson et al have managed to wrangle the diverse and far reaching elements that comprise Cross-media Communications into a cohesive and highly approachable text. This text provides the student and educators with the tools and exercises to best introduce the topic, and lays a solid foundation for whatever the genre evolves into in the future.

Mk Haley
CMU ETC Associate Executive Producer and Faculty
Disney Research Labs, Pittsburgh

For classroom or casual interest, here is a superb introduction to the cross-media revolution of the 21st Century; chock-full of history, definitions, exercises and insights, including many from those leading the charge against the crumbling barricades of the old and the monolithic. Viva la Revolucion!

Lee Sheldon
Assistant Professor, Department of Telecommunications
Indiana University

This book is an invaluable guide about the emerging art and science of cross media communication. Use this book as the foundation for your own journey into creating significant new experiences. I intend to have everyone in my organization read this book to ground them on the new rules and new opportunities for communication in the next decade.

Mickey McManus
President, CEO and Principal
MAYA Design

Christy Dena just posted this – new anthology on cross-media communications. Great roster of contributers: Henry Jenkins, Katie Salen, Jim Bizzocchi, Monique de Haas, too many to name – downloadable from which I think I may be doing in a few minutes 🙂

Posted via web from Siobhan O’Flynn’s 1001 Tales

Twitter 360 for the iPhone 3GS with Augmented Reality post on Twitter 360 app:

‘Twitter 360 is an iPhone application that is designed to allow you to visualize your nearby Twitter friends. It uses the new Twitter Geotagging feature to geotag your tweets.

“Latest Tweets” mode. See the latest tweets of your friends (iPhone horizontal position), and the location from where they were posted (iPhone vertical position) using the Augmented Reality functionality. When a tweet is selected, a blue arrow (compass) is displayed to show the direction and the distance to the location from where the tweet was posted. The distance is updated in real time as you walk in the streets.
“Locate my Friends” mode. List of all your best friends. Twitter 360 lets you track geographic movements of your friends, you can now see where are located your nearby friends via Augmented Reality. If you want to hang out with a particular friend, use this tool to go meet him / her. Unlike the “Latest Tweets” mode (which is more focused on the tweets), the location of each of your friends is calculated with the “location” field data on the Twitter account. When a friend is selected, a blue arrow is displayed to show the direction and the distance to the location of that friend. The selected friend is highlighted in blue. The distance is updated in real time as you walk in the streets.’


Posted via web from Siobhan O’Flynn’s 1001 Tales


This wearable wireless webcam captures a recording of the wearer’s personal experience whenever he desires.

Steve Mann’s next gen bling – sousveillance webcam – ‘the inverse panopticon’ – the guards have to be on their best behaviour as they never know when they’re being watched. Mann took 500 of these to a conference and gave these out to be worn
source – wikipedia – but pulled up by Steve Mann so I’ll assume he’s approved it

Posted via web from Siobhan O’Flynn’s 1001 Tales

Cherry Blossoms

I’m listening to a conversation on how to make AR meaningful – not just ‘hey now we can access all this data!’ but how can we make meaningful experiences, so I am bringing up the parallel discussion in data visualization which can be beautiful but emotionally empty.

that made me think of Alyssa Wright’s geolocative work that maps bombings in Iraq on your experience while wearing the backpack.

Posted via web from Siobhan O’Flynn’s 1001 Tales