How Ubisoft Plans to Take ‘Splinter Cell’ Beyond Video Games (with a little help from Starlight Runner)


See on Scoop.itTracking Transmedia

The gamemaker tapped Starlight Runner to help it chart a transmedia course

 

“It’s a matter of finding these kernels with Ubisoft and placing them into a different perspective to remove barriers for a multi-platform while still maintaining quality control,” Jeff Gomez, Starlight Runner’s co-founder, told TheWrap….’

 

siobhan-o-flynn‘s insight:

Nice: 

 

"You’re going to see more and more of this idea of unifying a franchise mythology into one fully realized universe," Evan Skolnick, a former Marvel Comics editor and a video game writer and narrative designer, told TheWrap. "As more brands are expanding across different media, it can be jarring if the people who enjoy a particular franchise detect serious inconsistencies. When they do, it gives them the sense that there isn’t a master plan and that no one is guiding the ship…’

See on www.thewrap.com

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Transmedia Programming Converges for 2013 New York Film Festival


See on Scoop.itTracking Transmedia

‘The word premieres of two interactive doc projects and the New York debuts of a handful of multiplatform titles — including “Charlie Victor Romeo,” the hit Off Broadway docu-play recently turned into a 3D film — are among the offerings on tap for Convergence, the New York Film Festival’s second annual slate of transmedia programming.

 

Driven by tech innovation and the proliferation of digital possibilities, transmedia storytelling has become an increasingly prominent component of film festivals as a growing number of filmmakers begin to explore multiplatform projects. Earlier this year the Tribeca Film Festival officially incorporated transmedia offerings into its festival lineup, while Film Society of Lincoln Center, which presents NYFF, launched its year-round Convergence initiative last year, a festival component of which kicked off as part of the 2012′ 

siobhan-o-flynn‘s insight:

very exciting..

‘“Highrise” is listed as one of Convergence’s “Keystone Presentations,” as are “The Cloud Chamber Mystery” (pictured, above), Christian Fonnesbech and Frederik Ovlisen’s “online mystery community,” and “Captain Ahab’s Motorcycle Club,” Cory McAbee’s collaborative, crowdsourced look at the experience of transporting and preserving Abraham Lincoln’s dead body on its Civil War-era journey from Washington, D.C. to Springfield, Ill. …’

 

See on variety.com

You have to Love Lionsgate’s Commitment to the Dark Side: Catching Fire’s Misfired Marketing…


With November 22 now 2 months & 22 days away, you have to love Lionsgate’s commitment to marketing the vacuous superficial lifestyle of the Capitol Panem, which if you’ve read The Hunger Games Trilogy, you know is functionally a hyped up runway version of the Death Star.

Screen Shot 2013-08-30 at 5.01.48 PM

Cover Girl’s commercial above proclaims: ’12 districts . 12 looks. 1 collection’ – Hurray! no mention of brutality & deaths here!

Check out the Capitol Couture Tumblr page which has just launched its fall fashion issue, glamourizing the first of many could-be or soon-to-be-dead ‘stars’ of the games.

If you know Johanna’s story, you know that because of her choices (won’t say what), her loved ones are killed in retaliation.  And that she is tortured at a later point… won’t go into details.

Screen Shot 2013-08-30 at 5.06.55 PM

Yet meanwhile over on Capitol Couture we have this fashion mag blurb. The last line seems pointedly weird given that Collins’ makes the lack of agency and control the Tributes have over their bodies such a key theme of the series: ‘During make up, Mason doesn’t fidget as her artist adheres three-inch eyelashes to her lower…’

In The Hunger Games, Cinna warns Katniss not to resist & to do everything that her stylists want her to do. The implication is pretty clear that to resist is to risk extreme punishment or death, perhaps not one’s own death, but one’s loved ones potentially.

Check out the glamourized pic of Mags below & the accompanying text which also misreads the works, as Collins via Katniss is explicit in her presentation of Panem as a society that eschews aging, preferring extreme plastic surgery and thinness in a rejection of ‘aging with dignity and grace.’

That we have a ratings score on pout is a bit of an obscenity, to be blunt.

Screen Shot 2013-08-30 at 5.06.10 PM

Screen Shot 2013-08-30 at 5.05.02 PM

I continue to be mystified by Lionsgate’s focus on the Capitol in promoting the film. In the lead up to the launch of The Hunger Games, Lionsgate & China Glaze teamed up with the Capitol Colours, with a line of 12 colours, one for each district and fantastic polish names like Foie Gras, Agro, Smoke and Ashes…

Capture nail polish

One blogger posted a breakdown of the colours in the spirit of Capitol Couture here with enticing yet paradoxical descriptions such as:

‘Smoke & Ashes (District 12- Mining): Even though I’m not typically drawn to black nail polishes, I had to have this one (the fact that it is district 12’s color and I may or may not be in love with 2 of district 12’s leading men may have something to do with this).  The finely milled glitter flecks found in Smoke & Ashes are a mixture of blue, green, silver and purple, making this polish resemble the night sky – OBSESSED!’

Yes, indeed, paradoxical as the smoke and ashes are  increasingly unpleasant  as the series continues. The decision to market cosmetics to promote the film was fabulously expressed by Tim Palen, Lionsgate’s chief marketing officer, who said:

“Having a nail polish for the rabid young girl fan base to relate to our movie on a personal level feels smart.”

Monica Corcoran Harel quoted Palen in a biting article in NY Times in March 2012, ‘Forget the Plot. What Nail Polish Is She Wearing?‘ and her criticism is just as valid in the push to the second film as it was in the first:

“…[because] the film’s characters are too busy murdering each other to get manicures, the nail polishes are sold as products worn by the extras…”

Fans over at The Hunger But Mostly Death Games, thankfully, parodied the marketing campaign, launching their own line of nail polish, with colours replicating the pus oozing tracker jacker stings that kill Glimmer and numerous other brutal details of Collins’ series.

glimmersfacelineup1

So here we go again, now with major ads out in Vogue & other magazines, this time with Cover Girl partnering. Now you have to admire an ad that so blatantly promotes the Capitol in Cover Girl’s enthusiastic endorsement of Panem: ‘Coming to the Capitol this Fall’!

capitol cover girl

So in the fictional world of The Hunger Games, Cover Girl is then the make-up of choice of the stylists who handle the body modifications & glamourizing of those 24 Tributes, 23 of whom will die? Surely, someone in house has read the book or has a son or daughter who has read the series!

“Capitol Fashionistas have a very big reason to look forward to autumn. Just announced, a premiere line of beauty products brought to you by the perennial COVERGIRL — The Capitol Collection — will soon arrive to glam the glamorous. This Collection promises to inspire a new era of expressive beauty through make-up.  Keep tabs on Capitol Couture for exclusive reveals and get ready to discover a new ‘you’ this fall.”

What oh what will this marketing campaign do next? It’s very deja vu to revisit my case study on the campaign for the first film, here, and see exactly the same problematic choices being replayed. Given how dark this series is, you really don’t want to be on the Dark Side. And the Dark Side doesn’t fare well in the end either.

The comments on Cover Girl’s commercial are predominantly critical:

‘any one feel a little bit scared out now’

‘To agree with them others: When this came on TV… I nearly shat nightlock’

‘Btw I’ve got nothing against people who like/use lots of makeup – but to do a promotion around this?!? *shakes head*’

Even the raves show tinges of guilt at buying in to the commercial sell:

‘Does it make me a crazy district 1 person if I am like.. super excited to waste my money and buy all of it? Because.. I am.’

So…. yet again, I’m hanging in to see how long it’s going to take for Lionsgate to shift the focus from the unequivocally evil Panem to the counter forces that Katniss represents. Seriously. What is Lionsgate going to do for The Mockingjay??? Promote a make-up line for civil war? for terrorism? Seriously.

Atom Agoyan calls for release of John Greyson & Tarek Loubani, held in Egyptian jail


See on Scoop.itTracking Transmedia

An appeal from Canadian filmmakers and artists Atom Egoyan & Arsinee Khanjian for the safe & immediate release of John Greyson and Tarek Loubani, currently being held on far-fetched allegations initially including murder, attempted murder, threatening security and social peace and possession of firearms and explosives

Read more: http://www.ctvnews.ca/canada/canadians-detained-in-egypt-could-be-held-for-another-two-weeks-1.1418990#ixzz2dOaRxz5p

Further information regarding the campaign to free John Greyson, can be found here:
http://www.podur.org/node/1019

Messages of support seeking his release can be directed to the following authorities:

Canadian Embassy in Egypt: cairo@dfait-maeci.gc.ca
Egyptian Embassy, Ottawa, Canada
Phone:
+1-613-234-4931
+1-613-234-4935

Email:
egyptemb@sympatico.ca

Egyptian Consulate General, Montreal, Canada
Phone:
+1-514-8668455
+1-514-8668456
+1-514-8668457

Email:
egypt.consulate@videotron.ca

John Baird – Minister of Foreign Affairs Canada
Phone
613-990-7720

Email
bairdj@parl.gc.ca

Twitter: John Baird @honjohnbaird
Twitter: Department of Foreign Affairs Canada: @DFATDCanada

Stephen Harper – Prime Minister of Canada
Phone [Ottawa office]
613-992-4211

Email
stephen.harper@parl.gc.ca

For the US:

Egyptian Embassy in the US: embassy@egyptembassy.net

siobhan-o-flynn‘s insight:

The Canadian Gov. should be doing everything it/they can to have charges dropped & to bring these two Canadians home

See on www.youtube.com

5 Rules For Crowdfunding Success From The Queen Of Multitasking Underwear (You Read That Right)


See on Scoop.itTracking Transmedia

‘Set your goal below the actual amount you want to reach. And more counterintuitive crowdfunding wisdom from Joanna Griffiths the woman behind Knix wear…

 

1. Seek out best practices

Before you start your crowdfunding campaign, Griffiths suggests that it’s important to study others who have done it well. For her, there were a handful of examples of how to do things right. She drew inspiration from how the Ministry of Supply men’s shirtcampaign described their technology; she looked to the Saint Harridan campaign for its storytelling abilities; and she liked how the footwear project, Forus, positioned their wholesale packs…’

See on www.fastcompany.com