Game Studies: Indiegames Culture Research interview with Enrico Gandolfi ( @Armastilo ) https://t.co/FKKlBri6F6
Amy Poehler’s Smart Girls, an organization devoted to encouraging self-esteem in young girls (“change the world by being yourself” is their very Leslie Knope-like motto) joined in for this year’s Golden Globes — the obvious tie-in being that Poehler co-hosted with Tina Fey — and spread the hashtag through their own accounts. It was a hit with their audience, so Smart Girls continued with the SAG Awards and the Grammys. According Alee-a Blanco, social media director of Smarts Girls, from January 19, the week after the Golden Globes, to today, there have been 2.5 million impressions of #AskHerMore across Facebook, Twitter and Instagram.
The app will ship with content from Jim Henson TV, DreamWorks, Mother Goose Club, and National Geographic, as well as a variety of high-profile YouTube stars. Strict rules for advertising could come between brands and kids. It’s not clear whether YouTube will use its traditional advertising model or product placement. Google recently amended its advertising policy on YouTube to prohibit video overlays of sponsor logos and product branding unless the sponsor buys advertising.