Excellent post on Transmythology: The Rebirth of the Music Video – And Why Transmedia Should Care


http://www.youtube.com/v/9aTU5TjR39U&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1

Simon Pulman has an excellent post here. Points covered are:

A New Business Model

Why You Should Care

1. Music Videos are Telling Stories

2. Music Videos are Hitting The Production Sweet Spot

3. Music Videos – Led By VEVO – Are Solving The Monetization Dilemma

4. Creating Cohesive Artist-Brands

5. Music Videos Can – And Will – Be Used to Promote Your Story

I was having similar thoughts back in May following the M.I.A. long video Born Free & posted on that here:

http://1001tales.posterous.com/the-digital-writing-is-on-the-wall

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