Incredible. Did Da Vinci Invent Google Glass?


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A researcher from the University of Illinois made an interesting discovery in Leonardo Da Vinci’s sketches….

 

“The drawing is rudimentary, but the text and notation are unmistakable,” said Wilde in a phone interview.

 

The 29-year-old nuclear physicist has been poring over Da Vinci’s work for the better part of three years, searching not for Google Glass, but for some fresh ideas on cold fusion.

 

“It’s not that I think Da Vinci imagined nuclear power –- although, I guess he could have –- but he did have unique ways of thinking about everyday problems,” he said. “I believe current research in the area has stagnated…”

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Smart Post: The Next Big UI Idea: Gadgets That Adapt To Your Skill


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More and more interactive products are being returned. In 2002, 48% of all returned products were technically fully functional but were rejected for failing to satisfy user needs (28%) or purely due to users’ remorse (20%).

 

User experiences are subjective and dynamic, but by and large, interactive products are not designed to take people’s changing capacity and experience into account. But they could. Here, I present a model for how designers can use the fundamentals of video games and the psychological principles of flow to design enhanced user experiences….”

http://www.fastcodesign.com/1672044/the-next-big-ui-idea-gadgets-that-adapt-to-your-skill#1

siobhan-o-flynn‘s insight:

smart smart smart

See on www.fastcodesign.com

Cinemax and Campfire Play Head Games to promote “Hunted” – Behind The Work – Creativity Online [Sept 2012]


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siobhan-o-flynn‘s insight:

"…The experience through the site maintains a sense of perplexity, something Chris Spadaccini, SVP of Brand Marketing for HBO/Cinemax, says makes the campaign cohesive with the show’s plot. "It’s kind of like a big puzzle–the campaign feels like an extension of the series itself," he said. "Being a relatively new player in original programming, we needed a unique campaign. We’re positioning hunted as an action packed edge of your seat thriller…."

Read more here: http://creativity-online.com/news/cinemax-and-campfire-play-head-games-to-promote-hunted/237155

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Inside the Digis: Hunted aims to push consumption boundaries with transmedia hook campaign [Dec 2012]


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Project: Hunted, a transmedia campaign created for Cinemax’s series, Hunted, to introduce the lead character and create buzz in advance of the series launch.

 

Nominated for: Best cross-platform fiction

People/Companies: Jam3, Campfire NYC, Cinemax

 

Components/platforms: Five online psychological tests (Byzantium Tests), including testing ability to follow directions, multi-tasking skills, and facial recognition technology powered by nViso app to record and measure emotions and expressions; social integration via Facebook, Reddit and GetGlue; OOH ads on Wall Street, placed during anniversary of Occupy Wall Street; exclusive footage and information on site for fictional Byzantium Security.

Read more: http://playbackonline.ca/2012/12/03/inside-the-digis-the-hunt-aims-to-push-consumption-boundaries/#ixzz2Ovo9wECW

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Is An MFA The New MBA? Critical talent gap is creativity…


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An estimated 10,000 Baby Boomers will turn 65 every day for at least the next 17 years, according to data from the Pew Research Center. 

 And while many of them might choose to work beyond the traditional retirement age of 65, leaders everywhere are facing the same daunting issue: A great tsunami of Baby Boomer retirement is coming…

 

Consider this: Today’s contingent economy has people moving constantly from one job to another, one type of work to another, one industry to a different industry. In fact, on average, a person between the ages of 25 and 45 will hold 11 different jobs in their lifetime. Thirty percent of us will work in more than 15 different jobs over the course of our careers.

 

Organizations far and wide–perhaps even yours–will compete intensely for workers who are adaptable, resourceful, and can quickly learn and apply new skills to a variety of challenges. Where can you find such workers?

One answer runs counter to much conventional wisdom: Ask an artist….

 

siobhan-o-flynn‘s insight:

"Companies all across America are starting to see a critical talent gap as older employees retire. Arts students may not have all the traditional skills, but they have the most important one: creativity."

See on www.fastcompany.com