What ‘The Interview’ Accidentally Taught Us About Digital Film Distribution

In the end, Sony couldn’t have come up with a better marketing campaign for The Interview if they tried. The Seth Rogen/James Franco feature was originally destined to be forgotten nearly as soon as it was released, sandwiched somewhere between Pineapple Express EXPR -0.67% and This is The End in terms of quality. Instead, it practically started World War III.

Source: www.forbes.com

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How information moves between cultures | Larry Hardesty | MIT News

By analyzing data on multilingual Twitter users and Wikipedia editors and on 30 years’ worth of book translations in 150 countries, researchers at MIT, Harvard University, Northeastern University, and Aix Marseille University have developed network maps that they say represent the strength of the cultural connections between speakers of different languages.

This week, in the Proceedings of the National Academy of Sciences, they show that a language’s centrality in their network — as defined by both the number and the strength of its connections — better predicts the global fame of its speakers than either the population or the wealth of the countries in which it is spoken.

“The network of languages that are being translated is an aggregation of the social network of the planet,” says Cesar Hidalgo, the Asahi Broadcasting Corporation Career Development Assistant Professor of Media Arts and Sciences and senior author on the paper. “Not everybody shares a language with everyone else, and therefore the global social network is structured through these circuitous paths in which people in some language groups are by definition way more central than others. That gives them a disproportionate power and responsibility. On the one hand, they have a much easier time disseminating the content that they produce. On the other hand, as information flows through people, it gets colored by the ideas and the biases that those people have.”


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Source: newsoffice.mit.edu

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2014 Rewind: 5 Multicultural Media Trends to Watch Media Trends | Beyond Bylines

Multicultural media and marketing work together so fluidly that you can’t think about trends for one without the other. The market dictates programming, while journalists and producers typically must balance their audience’s demands with those of advertisers.

This merging continued in 2014. Brands’ content marketing efforts and user-generated movements like Black Twitter developed a stronger voice online as journalists ventured into brand journalism and traditional news agencies embraced social media to reach a larger audience.

Source: prnewswiremedia.wordpress.com

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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | OkDork.com

Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.

There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:

– What types of emotions did the most popular articles invoke?

– What type of posts typically receive a lot of shares? (lists? infographics?)

Source: okdork.com

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Why Hearst, Disney And Bertelsmann Are Betting Big On YouTube Networks – And What’s Next

Hearst recently announced the acquisition of 25 percent of DreamWorks Animation’s YouTube network AwesomenessTV for a cool $81.25 million. For those of you who are still under the impression that YouTube is a place for cat videos (and who apparently haven’t seen YouTube celebrities like Bethany Mota on Dancing With the Stars or plastered on billboards in Times Square and in New York subway trains), you’re probably scratching your head.

Why would one of the biggest media companies in the world pay so much money for a YouTube network? And, wait, what the heck is a YouTube network? Well, worry not. This article is for you.

Source: techcrunch.com

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