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Remember earlier this month when the LG Ally VS740 smartphone was announced and there was a tie-in with the Iron Man 2 movie? Now that the phone is no longer in “Pre-Order” status and is being shipped out, we know more of the details. Customers who purchase the LG Ally, enV Touch, or Chocolate Touch can visit the LGIM2 web site with their PC, click on the NAV icon and then Gift with Purchase. You’re then prompted to enter your contact information, as well as the UPC Code and MEID ESN number from the Ally, enV Touch, or Chocolate Touch. After you submit it, you’ll have to wait for a special Limited Edition (of 7500) LG Iron Man 2 Comic Book to arrive in the mail.
Once you have the Comic Book you can use the LG Ally to visit the LG2IM web site in the phone’s web browser and download a special application for the phone. (The app is only for the Android-based Ally and will not work on the enV Touch or Chocolate Touch). Once it’s installed, you can launch the app on the Ally and use the front cover of the Comic Book, as it will show a 3D Iron Man suite hovering around the screen on the phone. You can move it around or zoom in and out by moving the phone closer or further away from the Comic Book.
It you happen to have a web cam on your PC, you can download two computer programs from the LGIM2 web site. The first is Iron Man Yourself, where you use the front cover of the Comic Book and hold it up to the web cam, which will transform yourself into Iron Man on the monitor. The second computer program is the Sky Thruster Game, which uses the back cover to move the Iron Man around in the game.
The Augmented Reality app for the LG Ally and two computer programs are pretty cool, and so is the Limited Edition Iron Man 2 Comic Book. The only thing we feel that is missing is a true “Iron Man 2” version of the LG Ally, like there was last year with the Transformers LG Versa, that would have a special theme with wallpapers and sounds.
I recently found myself wondering what a video game might look like in the form of a stop motion animation. While a normal person’s response to such a question would of course be “who gives a shit?” I possess few of the qualities typically associated with normalcy and was irrevocably compelled to find out. This is the result.
Also, I’d like to think I’m the first person to be inspired by Michel Gondry and R-Type on the same project.
Intriguing pre-launch strategy:
“Entry: Azureus Rising
Pronunciation: Azh•ur•ee•us Rise•ing
1. Proof of concept test for a feature film trilogy. 3. The story of an unlikely and troubled teen forced from his home planet across the galaxy on an epic journey. Eventually to return reborn as the freedom fighter known as Azureus.
NEW YORK (AdAge.com) — The New Yorker wants to let readers pay once for digital access across the iPad, the Kindle and other platforms, hoping to improve on the current industry practice of charging even subscribers for each edition on each device.
“This is going to evolve,” New Yorker editor David Remnick said during a panel on taking print brands online, convened by Conde Nast Digital partly in an effort to tell Conde’s digital story more aggressively. “We’re going to have a situation where if you pay us X dollars, you can have us in any form you like.”
Magazine publishers have been excited to sell iPad editions, seeing it as a promising way to finally wring circulation revenue from digital media — revenue the web has not delivered for most titles. But subscribers would appreciate a way to access brands’ content wherever it appears without feeling nickel and dimed. And the current digital pricing model in the magazine business punishes existing subscribers….