Storytelling Is The New Black


How An Old Tactic Makes Your Brand Human. Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments without much thought to what it truly means.

Sourced through Scoop.it from: www.brandquarterly.com

See on Scoop.itTracking Transmedia

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