On Transmedia and Transformative Media Organizing: An Interview with MIT’s Sasha Costanza-Chock (Part Two)


By Henry Jenkins’ insight:
You structure the book around the concept of “transmedia organizing.” How are you defining this term? How does it relate to the forms of transmedia storytelling, entertainment, and branding that have surfaced in recent years?

Source: henryjenkins.org

See on Scoop.itTracking Transmedia

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