YouTube App For Kids Coming


The app will ship with content from Jim Henson TV, DreamWorks, Mother Goose Club, and National Geographic, as well as a variety of high-profile YouTube stars. Strict rules for advertising could come between brands and kids. It’s not clear whether YouTube will use its traditional advertising model or product placement. Google recently amended its advertising policy on YouTube to prohibit video overlays of sponsor logos and product branding unless the sponsor buys advertising.

Source: www.mediapost.com

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