2015 Will See The Rise Of Dark Social
SnapChat, another ephemeral application, is the fastest-growing social app heading into 2015. With a user base 100 million active users, 60% of whom engage with the app 22 times per day, Snapchat represents another dark social platform that should be considered in 2015. This is especially true with the upcoming strategic partnership model that will incorporate multiple media outlets into the platform. This will convert the experience to include more content from external networks and publishing partners.