Big Ideas Are Made Better by Organizing Ideas
“Most of us have worked to either help come up with that awesome “big idea” or perhaps support a big idea after it’s been created and sold. The purpose of a big idea is to get consumers to look up and think, “Wow, that’s amazing!” So, of course, this is still a necessary component in marketing today.
Storyscaping helps pinpoint a new type of idea that has the ability to help define how your brand interacts with the consumer. We call it an “Organizing Idea,” and one of its main purposes is to organize the connections between the consumer and the brand story in a way that builds emotional association and inspires behavior. Think of it as an idea you use to curate your content and tactics around. …”