AT&T Will Use Snapchat to Launch Scripted Superhero Series


If that sentence makes little sense to you, you must not be from the generation AT&T will seek when it launches “SnapperHero,” a scripted series made just for consumers who are increasingly turning to mobile-based media to gain access to information and entertainment.

“SnapperHero” will center on a superhero premise and will feature influential social-media personae in its cast. To create the program, AT&T has selected people with big followings on social-media outlets like YouTube, Snapchat and Vine, and will have them ask their audiences to make choices that will shape the way “SnapperHero” plays out – like character powers and origins, according to Billy Parks, producer of the series.

Source: variety.com

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