6 Digital Storytelling Tips from BuzzFeed and Other Expert Storytellers at Social Media Club NYC
For eight months, the content tracking company BuzzSumo kept an eye on the social shares of more than 100 million articles. It was hoping to answer some questions about what makes content go viral. And in April of this year, it did.
After sorting through all of the data, BuzzSumo identified 10 qualities that were most common in viral content.
Although article length, tone, and format were among these vital characteristics, the one attribute missing from the list was subject matter.
It doesn’t matter whether you write about the economy or something commonly considered “buzzworthy” like entertainment. Everyone has an interesting story waiting to be uncovered.