2014 Rewind: 5 Multicultural Media Trends to Watch Media Trends | Beyond Bylines
Multicultural media and marketing work together so fluidly that you can’t think about trends for one without the other. The market dictates programming, while journalists and producers typically must balance their audience’s demands with those of advertisers.
This merging continued in 2014. Brands’ content marketing efforts and user-generated movements like Black Twitter developed a stronger voice online as journalists ventured into brand journalism and traditional news agencies embraced social media to reach a larger audience.