Dark Social Matters More than You May Think – eMarketer


We’ve all heard about “in the light” sharing on social platforms, but dark social—when people copy and paste content or links and send it to their contacts in a private message—matters just as much, if not more. Over 90% of internet users who share content online do so via dark social, which accounts for nearly 70% of content shares globally.

Source: www.emarketer.com

See on Scoop.itTracking Transmedia

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