Apple Gets Two-Week Exclusive to ‘Trip to Italy’ as iTunes Becomes More Valuable to Indie Filmmakers
After establishing itself as a lucrative platform for independent filmmakers, Apple’s iTunes is starting to get more access to their movies. The company started offering IFC Films’ “The Trip to Italy” earlier this week exclusively for two weeks before the Steve Coogan comedy is released on other digital platforms.
Should the film sell well, iTunes is likely to start getting even more exclusives from other independent distributors — which should prove especially beneficial to Apple as it faces increased competition from Amazon, Netflix, Walmart’s Vudu and VOD platforms run by cable and satellite operators. All are looking to tout exclusive titles to their customers as a way to attract more consumers and boost revenue.