Facebook is half as popular as ‘dark social’ for sharing – Open thread


We’re increasingly familiar with the “dark web” through technology like Tor, but how about “dark social” – sharing that happens outside trackable social networks like Facebook and Twitter?

Online advertising firm RadiumOne has been trying to quantify the scale of dark social sharing (PDF), with a survey of more than 9,000 people plus data from their online sharing tools to understand how they share through tools like email and instant messaging, which are much less trackable through traditional web analytics.

Source: www.theguardian.com

See on Scoop.itTracking Transmedia

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