Toy makers use transmedia storytelling to drive sales | Goose


Ever since the original Star Wars films made more money from toy merchandising than from ticket sales, Hollywood and toy makers have recognized the power of linking toys to popular films.

An engaging story-line proved so effective at driving sales that toy giants like Hasbro and others started producing children’s television programming based around popular toy lines in the 1980s and 1990s.

Remember those cartoon classics like G.I. Joe, Transformers, My Little Pony, Conan the Barbarian and The Tick? They were all produced by Sunbow Entertainment, an animation studio run by a Hasbro-funded advertising agency from New York.

Source: www.insidesocal.com

See on Scoop.itTracking Transmedia

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s