Toy makers use transmedia storytelling to drive sales | Goose
Ever since the original Star Wars films made more money from toy merchandising than from ticket sales, Hollywood and toy makers have recognized the power of linking toys to popular films.
An engaging story-line proved so effective at driving sales that toy giants like Hasbro and others started producing children’s television programming based around popular toy lines in the 1980s and 1990s.
Remember those cartoon classics like G.I. Joe, Transformers, My Little Pony, Conan the Barbarian and The Tick? They were all produced by Sunbow Entertainment, an animation studio run by a Hasbro-funded advertising agency from New York.