Quantified self: Why we’re all living by the numbers


The term “Quantified Self” was coined in 2007 by Wired editors Gary Wolf and Kevin Kelly, who organized a meetup of 30 people. Today, the group has grown to include more than 20,000 members in 188 cities.

The rise of the quantified self movement means we’re all living by numbers. In the past, industries harped on understanding consumers and measuring their behavior — today, consumers themselves are tracking and generating enormous amounts of data.

Before things like smartphones or wearables, we’d have to consult doctors or data technicians or manually log activities to determine how many calories we consume and burn. But now, with Fitbits, Fuelbands, Jawbones and Whistles (even our dogs are tracking activity!), we can capture this data in a snap, see it updated in real time and use it to make better, more healthy decisions.

Source: mashable.com

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