UX [User Experience] Design Thinking for Transmedia
‘The first and most important is that UX design is an iterative rather than linear process. There are different ways to describe and illustrate the iterative process, but here is a simplified version. First designers do research and brainstorm during a learning stage of the process; second they build prototypes during a building stage of the process; and third they test usability and effectiveness during a measuring stage of the process. The process then repeats, as ineffective ideas are jettisoned and the project moves moves closer and closer to a “finished” state with more and more refined iterations.’
"UX is short for User Experience. Broadly speaking UX design is a process for designing positive interactions between people (users) and products (often software or websites) and/or other people. Taking a user-centric approach and drawing upon the disciplines of visual design, psychology, and human-computer interaction (HCI) research, UX aims to design not just the visuals and interface, but the entire user experience. While UX is most often applied to software and website design, UX designers are also designing physical experiences like in-store shopping experiences, airport lounges, classrooms for schools, museum and art exhibitions, etc."