JAWS Entrepreneur Fellow reveals transmedia storytelling project – JAWS
JAWS members attending the Conference and Mentoring Project (CAMP) will be able to talk with JAWS’ first entrepreneurial fellow Melissa Ludtke about transmedia story-making and the story she is telling — “Touching Home in China: In Search of Missing Girlhoods.”
In her early 60s, she took on a new challenge: she decided to learn how to use an emerging digital platform to tell a compelling story she’d been a part of in rural China. She is producing an iBook that lets her mesh video (shot by a bilingual crew she hired in China), galleries of photos, interactive graphics, pop-out text boxes and narrative text across a single platform. When the iBook is launched in September 2015, its transmedia story will be digitally distributed to global audiences through her project’s social media ecosystem.
Ludtke’s iBook videos show encounters of American and Chinese teens that occurred when her 16-year-old daughter Maya, adopted from China as a baby, and her orphanage crib neighbor Jennie, each of whom was abandoned as a newborn in a farming village near Changzhou, China, returned to the towns where they were abandoned as newborns. There, they got to know girls their age who were raised there and those girls became their guides to gaining a sense of what their missing girlhoods might have been.