BBC3 move from broadcast to online will ‘pioneer how channels work in the future’, says annual report


‘BBC3’s move from a linear broadcast channel to online service will “pioneer how channels work in the future”, according to the BBC’s 2013/14 annual report.


BBC director-general Tony Hall said the iPlayer was a “key part” of the BBC’s future, and the broadcaster detailed plans to personalise its online services through a significantly increased use of data analytics.

Speaking to The Drum ahead of the report’s release at the Ericsson Executive Media Summit in Sweden, the BBC’s director of future media Ralph Rivera said the broadcaster was moving into the “next phase” of its online plan….’

Source: www.thedrum.com

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