The “Bloomberg terminal for fashion” tells retailers exactly what consumers want in real-time

In recent years, retailers have increasingly embraced big data, instead of simply relying on the intuitive sense of fashion designers and buyers. Stores that have leftover inventory or are out-of-stock on bestselling items, now look to real-time data and analytics to ensure that supply and demand are aligned. “Fashion forecasting isn’t accurate anymore,” says Geoff Watts,…


See on Scoop.itTracking Transmedia


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