Watch: Lego Trailer For ‘Guardians Of The Galaxy,’ Marvel’s Latest May Break August Opening Records

Whatever Marvel is paying their marketing department, they probably deserve a raise. They’ve managed to take “Guardians Of The Galaxy” — initially perceived as a WTF risk — and turned it into a movie that, Variety reports, is already Fandango’s biggest pre-seller in history. In fact, predictions are already coming in that this weekend, ‘Guardians’ might break the August box office opening record currently held by “The Bourne Ultimatum,” which banked $69 million when it debuted. ‘Guardians’ is expected to take in more than $65 million at the very least, and in crucial statistic that shows just how far the Marvel brand has gone: 58% of those buying tickets have no previous knowledge of the ‘Guardians’ comics.


See on Scoop.itTracking Transmedia


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