The Keys To Kim Kardashian’s Krazy Gaming Success

Glu Mobile CEO Niccolo De Masi talks about the Kardashian mobile blockbuster, Kim’s kontribution, and why Hollywood should play more games.


‘As for monetization, Liu and many other observers have summarized the big reason so many presumably sane people are spending their hard earned dollars on this: frustration. The game gives you a taste of that Hollywood life but players are quickly frustrated in their quest for big rewards if they don’t pony up for extras. As Alex Pappademas notes on Grantland, “what you find out pretty quickly is that if you try to play using only your natural game-granted supply of lightning bolts, the Kardashian game is no fun at all.”‘

See on Scoop.itTracking Transmedia


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