‘Snowpiercer’ Hits $3.8 Million on VOD as Weinstein Co. Shakes Up Distribution
‘The indie movie market needed a kick in the pants this summer. Other than “Chef” and the still-expanding “Boyhood,” arthouse films have struggled in theaters. But amid the doldrums, the Weinstein Co. has taken some radical steps, playing around with platforms even more than usual.
The studio’s Radius-TWC label unveiled “Snowpiercer” on-demand, with Bong Joon-ho’s film still in theaters. The picture has racked up an impressive $3.8 million over its first two weeks on VOD, while pulling in a respectable $3.9 million over five weeks of in theaters. It’s expected to become the company’s highest-grossing VOD release….’