Review of Nuno Bernardo’s Transmedia 2.0… Mapping transmedia success | The Big Idea |


‘Mapping Transmedia SuccessFiona Milburn journeys into Transmedia 2.0 and finds that it’s platform agnostic and mirrors the studio system of old Hollywood…

Recently, I accepted a review copy of Nuno Bernardo’s new book,Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling. I had admired how relevant Nuno’s first book, The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms, was for producers working in an independent production environment and wanted to see if this held true for his follow up book.  Transmedia 2.0didn’t disappoint…’

Source: www.thebigidea.co.nz

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