Twitter Releases Powerful New Analytics Tools


Twitter released a powerful new analytics dashboard today….

that give its advertisers the ability to look deeply into the performance of all tweets, including those they don’t pay to promote.

The tools, which went live earlier today onanalytics.twitter.com, give advertisers the ability to see the number of impressions, clicks, expands, retweets and profile clicks each of their tweets generated. Even more intriguing, Twitter will now show advertisers how many new followers they earned as a direct result of each tweet….’

Source: adage.com

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