DreamWorks Animation Retools ‘Turbo Fast’ Site to Better Steer Kids to Netflix Show
“Marketing a new TV show that isn’t on a traditional network presents unique challenges. Namely: How to drive viewers to a series in a binge-watching environment, without being able to say “tune in next week for an all-new episode”?
To promote the “Turbo Fast” racing-snail show from DreamWorks Animation, Netflix uses its content-recommendation algorithms to suggest shows to kids within its own service. But DWA wanted to establish something more, outside of Netflix’s walls…”