DreamWorks Animation Retools ‘Turbo Fast’ Site to Better Steer Kids to Netflix Show

“Marketing a new TV show that isn’t on a traditional network presents unique challenges. Namely: How to drive viewers to a series in a binge-watching environment, without being able to say “tune in next week for an all-new episode”?

To promote the “Turbo Fast” racing-snail show from DreamWorks AnimationNetflix uses its content-recommendation algorithms to suggest shows to kids within its own service. But DWA wanted to establish something more, outside of Netflix’s walls…”

Source: variety.com


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