Interrogating audiences: What do we mean by engagement and evaluation? – i-Docs
Kate Nash is a Lecturer in Media and Communications at the Institute of Communications Studies, University of Leeds. Her research is focused on emerging forms of documentary, combining production and audience study…
A process of re(imagining) the audience is at the heart of interactive documentary production and scholarship. Various forms of interaction and participation challenge traditional theories of film and television audience, and we have come to speak, almost routinely, of ‘new relationships’ between audiences, documentary makers and text. It is an exciting exploration that has the potential to bring the civic culture of documentary into dialogue with digital cultures and new forms of media engagement.