The Role of Mobile in the Transmedia Brand Narrative – exploreB2B

See on Scoop.itTracking Transmedia

The essence of any coveted brand is the story it conveys.  Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players …

The mobile medium is unique in its ability to transport the brand’s narrative in transmedia storytelling models. Given that the device is ever connected, contextually relevant, and always within arms’ reach, the opportunities for brand marketers to engage consumers with consistency, relevance, and personalization are tremendous….”

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