Great Post: “India Jones” and the Case of Native Ads in 2014


See on Scoop.itTracking Transmedia

“India Jones” and the Native Ad

A recent “Daily Show with Jon Stewart” segment went to India to find corruption in democracy, but found it somewhere more troubling. Reporter Jason Jones traveled to India to report on it’s recent elections and news industry. During his time overseas, he discovered that India has 93,000 registered newspapers, made possible largely from revenues brought in by sponsored content. He quickly discovers that the content in question is resented without any demarcation as to its true origins and instead as a true belief or opinion held by the periodical at hand. This, of course, is where Native Advertising gets sketchy.…”

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