25 Campaigns That Will Win Lions in Cannes

See on Scoop.itTracking Transmedia

Burnett identified four key themes this year: the reemergence of the classic product demo (e.g., “Epic Split”); technology with a purpose (Nike SB app; Samsung’s Smart Bike); visceral moments of connection (Honda’s Ayrton Senna installation; Adidas’ D Rose Jump Store); and longform and documentary-style content (Guinness; Skype). Much of this work, though, defies categorization, taking lessons from the past and producing something entirely new— signposts to the future…”

See on www.adweek.com


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s