25 Campaigns That Will Win Lions in Cannes


See on Scoop.itTracking Transmedia

Burnett identified four key themes this year: the reemergence of the classic product demo (e.g., “Epic Split”); technology with a purpose (Nike SB app; Samsung’s Smart Bike); visceral moments of connection (Honda’s Ayrton Senna installation; Adidas’ D Rose Jump Store); and longform and documentary-style content (Guinness; Skype). Much of this work, though, defies categorization, taking lessons from the past and producing something entirely new— signposts to the future…”

See on www.adweek.com

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