From ‘Harry Potter’ to ‘Hunger Games,’ How Franchise Fever is Invading Theme Parks


See on Scoop.itTracking Transmedia

Lionsgate investors who presumed there was no more value to wring out of “The Hunger Games” beyond its final installment next year got a nice surprise last week. CEO Jon Feltheimer announced a new way to capitalize on the mega-franchise: A touring exhibition devoted to the movie will kick off next summer, the first element of a bigger plan aimed at putting the studio in the theme park business…”

See on variety.com

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