Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns – March 2014 US News

See on Scoop.itTracking Transmedia

Jeff Gomez expands brands like Spider-Man and ‘Avatar’ into new media spaces….

In essence, everyone is a broadcaster now, and we are all forced to navigate a massive, chaotic ocean of communication. Today’s most desirable target markets, millennial young adults and their pluralist kids, have come of age in this ocean, and we need to connect with them in very different ways than we did with their parents or grandparents. These people are far more media savvy, interpersonally connected and able to express themselves than any previous generation….”

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