Nuno Bernardo: Storytelling is a social experience

See on Scoop.itTracking Transmedia

“beActive’s CEO explains why “transmedia enriches stories by activating our human affinity for shared experiences…

One of the defining moments of my early career as a writer-producer occurred in 2001 when I was working on a collaborative primetime series with Portugal’s TV Cabo and Microsoft. At the time, Microsoft was exploring the technical feasibility of interactive television and they were road-testing their products in Portugal before launching a product to a global audience. As the project progressed, I became more and more interested in how different types of content attract different types of audiences and provoke particular responses. When you present your audience with a format that is slightly more engaging than the typical television series, more often than not they’ll form an emotional connection with the narrative and respond to it in a way that is both more profound and enduring….

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