How to Build a Storyworld of Content. And How Not To. [Part 2]

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By Karim AhmadThis is part 2 in a series of posts I’ve been obsessively writing on storyworlds lately. Part 1 was published on Indiewire last week, where I discussed the community-building advantages to creating a storyworld of content around any single piece of IP. Part 3 is now available here.What I want to discuss here is the how. Assuming you already want to, how do you reboot your process to allow for multiple interconnected stories to exist within a singular storyworld? Well, that’s the first challenge, is that you have to really want to. Innovation is hard, it’s time-consuming, and you have to be willing to question all aspects and habits of your storytelling process. Easier said than done. It takes discipline. And often times, it required working way outside your comfort zone. But if you’re like me, that prospect will excite you as much as it terrifies you. So what does that process look like? What are some of the challenges and pitfalls to avoid? Here are some of the takeaways from our process reinventingFUTURESTATES series from an anthology series of scifi shorts into a collaborative and immersive storyworld of content. Our goal was to make the series stickier by creating interconnections between stories and by creating multi-platform access points for users to engage with the content…’

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