The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry


See on Scoop.itTracking Transmedia

Have you been brought to tears by an ad, or five, over the last while? It’s not hormones/your meds/the lunar cycle/the polar vortex. Here, we look at the most weepy ads of the last few years and talk to ad players about why brands have gotten so damn emotional

siobhan-o-flynn‘s insight:

“If you look at the current state of media, there’s more value placed on “meaningful” content–inspirational stories that you just have to see, or will change your world, and don’t even ask what happens next because it will simply blow your mind or break your heart or take your breath away. The trend is most associated with Upworthy, the link-curation site that’s mastered the art of sniffing out and disseminating the most profound, real, life-changing, and ultimately share-worthy content online…”

See on www.fastcocreate.com

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