Four criteria for evaluating IP and transmedia potential

See on Scoop.itTracking Transmedia

A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh” transmedia projects, fairly recently developed and released. At the same time, there are countless great narratives already in existence that could work wonderfully if looked at from a transmedia angle.


A lot of these will be on display in Cannes the coming days during MIP, but often not even the IP owners will have realized the transmedia potential inherited in their property. Here are four points that matter when it comes to evaluating a TV IP and its transmedia potential:




There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms?…

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