Transmedia Storytelling for Content Creators by @jasonkonopinski | Spin Sucks


See on Scoop.itTracking Transmedia

Transmedia storytelling is technique that ties multiple platforms together allowing content creators to build communities of passionate and engaged advocates.

 

Heroes on NBC is often cited as a great pop-culture example of transmedia in practice.

 

Mimicking the aesthetic style and storytelling conventions of American comic books (using multi-episode story arcs that build upon a larger, more encompassing arc), the series used digital technologies to deepen the audience experience and carry the story through various mediums, ultimately making the characters more compelling and memorable.

 

A digital web series, Heroes 360 Experience, was created to explore the Heroes universe and build the show’s mythology. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game.

NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes.

In a promotion called Create Your Hero (sponsored by Sprint), fans were called on to vote on personality and physical attributes for the creation of a new hero character for an original, live-action series that ran on NBC.com.

The result: A brand franchise that tells a much richer story than the primary text upon which the brand was built….

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