Elisa Kreisinger: Why remixing TV is good for business


See on Scoop.itTracking Transmedia

MIPCube speaker Kreisinger’s Mad Men TV remixes got more views than the show’s official trailers.

 

I created the viral Mad Men remix, Queer Men: Don Loves Roger as part of a larger, on-going project for remixing TV narratives in our collective pop-cultural consciousness to tell a story that’s a variation on a theme. Some call it remix, others fan fiction.

 

I called it writing for TV with TV.

 

Both “Queer Men” and my previous remix, ”Mad Men: Set Me Free” individually received more views than all the AMC YouTube trailers for season 5. AMC created about 5 trailers, each with about 25,000 views each…

See on blog.mipworld.com

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