Watch/Play! this one: ARG The Black Helix as crowd-sourced authorship – 4D Fiction


“…But what if the creators of an ARG, without the agenda of having it promote a brand or product for an existing IP, actually intend to package the resulting story as a product itself? In a sense, the final product would have a distributed authorship.

A new project called The Black Helix, which began today from The Design Zoo, intends to do just that. Their project, funded by the Northern Ireland Arts Council, asks players to “become part of an unwritten story”….

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