The Future of Advertising = Crowd Sourcing – BusinessWeek
I posed this teaser in a Businessweek.com article published just over a year ago. At the time, the question was purely rhetorical. But in the ensuing conversations it quickly became obvious that the answer was a resounding “NO.”
Realizing this inspired me to quit my job as executive director of strategy and product innovation at the advertising agency Crispin, Porter + Bogusky to co-found Victors & Spoils, an advertising agency based on crowdsourcing principles. Now I find myself at the center of the debate about the future of advertising, design, and marketing—even the future of work itself.