UK Berg launches iPad mag Popular Science – grazie @michele_perras @wsff10
April 2, 2010 by Matt Webb
In December, we showed Mag+, a digital magazine concept produced with our friends at Bonnier.
Late January, Apple announced the iPad.
So today Popular Science, published by Bonnier and the largest science+tech magazine in the world, is launching Popular Science+ — the first magazine on the Mag+ platform, and you can get it on the iPad tomorrow. It’s the April 2010 issue, it’s $4.99, and you buy more issues from inside the magazine itself.
Articles are arranged side by side. You swipe left and right to go between them. For big pictures, it’s fun to hold your finger between two pages, holding and moving to pan around.
You swipe down to read. Tap left to see the pictures, tap right to read again. These two modes of the reading experience are about browsing and drinking in the magazine, versus close reading.
Pull the drawer up with two fingers to see the table of contents and your other issues. Swipe right and left with two fingers to zip across pages to the next section. Dog-ear a page by turning down the top-right corner.
There’s a store in the magazine. When a new issue comes out, you purchase it right there.