New Yorker Plans One Price Across Digital Platforms – smart thinking
NEW YORK (AdAge.com) — The New Yorker wants to let readers pay once for digital access across the iPad, the Kindle and other platforms, hoping to improve on the current industry practice of charging even subscribers for each edition on each device.
“This is going to evolve,” New Yorker editor David Remnick said during a panel on taking print brands online, convened by Conde Nast Digital partly in an effort to tell Conde’s digital story more aggressively. “We’re going to have a situation where if you pay us X dollars, you can have us in any form you like.”
Magazine publishers have been excited to sell iPad editions, seeing it as a promising way to finally wring circulation revenue from digital media — revenue the web has not delivered for most titles. But subscribers would appreciate a way to access brands’ content wherever it appears without feeling nickel and dimed. And the current digital pricing model in the magazine business punishes existing subscribers….