K7 talks to Lance Weiler about Transmedia for broadcasters

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K7 Media gained an exclusive interview with Story Architect and Transmedia Expert Lance Weiler who gave us advice about Transmedia to our international broad…

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Henry Jenkins: frictions emerge over trans-media and money-making

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American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms.

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Entertainment architecture : constructing a framework for the creation of an emerging transmedia form | QUT ePrints

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Konzal, Adalbert Woitek (2011) Entertainment architecture : constructing a framework for the creation of an emerging transmedia form. PhD thesis, Queensland University of Technology.

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CI KTN’s Frank Boyd discusses convergent media

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Frank Boyd of the Creative Industries Knowledge Transfer Network talks to Screen about the future of convergent media.

See on www.screendaily.com

The empowered ‘Snow White,’ a bad apple in modern film typecasting

Very interesting article, nice use of academic sources & I completely disagree with the idea there is a need to retain the original fairy tale archetypal heroine. Both the Perrault tales and the Grimms Brother’s (the two canonical collections) depict their female characters in ways that are absolutely limited by gender roles. Great to see the debate is on. Great to see a stand being taken here. The original female archetypes, however, are deeply problematic for girls today… I could write an essay on this one, and others have quite recently.. 

Read the whole article – worth it – here’s an excerpt:

“Snow White and the Huntsman” presents a strong, updated heroine, mangling the classic fairy tale’s meaning….

…Snow White “has become a very important meme,” says Jack Zipes, a renowned folklore and fairy-tale scholar, because it’s been used to reflect societal concerns. To Zipes, a successful retelling of the story would be one that accurately reflected women’s struggles and issues today. “Snow White and the Huntsman” doesn’t, he says.

It’s just Kristen Stewart, eight pudgy dwarfs and a monumentally screwed-up stepmom relationship that pits women against women and calls it feminist.

If we can’t find a way to stop mangling old fairy-tale tropes, maybe we can find a way to invent better ones. After all, how many times must a story be crossed out and rewritten before someone should just get a fresh sheet of paper and write something new?”

See on www.washingtonpost.com

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal — The Digital Shift

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Transmedia isn’t just a new buzzword that belongs to academics or high-priced media consultants. It’s a form of, and an approach to, storytelling that boasts a range of potential curricular applications that applies to literacy and the content areas. Teaching with transmedia guides students through various media formats to provide an immersive experience that makes any topic or narrative more vivid and personal.

See on www.thedigitalshift.com

‘Moonrise Kingdom’ director Wes Anderson on its box office record and casting his young leads | EW.com

When Moonrise Kingdom opened last weekend, the sweet coming-of-age dramedy — about two lovesick 12-year-olds who run away on a remote New England island in 1965 — set…

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