Oscar winning animation house Passion Pictures have a record of buzz-generating, visually extraordinary videos, Sony Bravia’s Play-Doh, Gorillaz’ Stylo and the Scary Girl Game Trailer, amongst many others, and their showcase is well-worth a visit:
http://www.passion-pictures.com/flash.html#page=p5
Directed by Yves Geleyn, with 3D by One More Production, La Gaîté Lyrique is a video teaser for an interactive experience now online promoting “a new venue in Paris dedicated to digital arts and new music,” also called La Gaîté Lyrique.
The press release, quoted in Todd Denis’ piece on Jawbone TV describes the renovated Parisian 19th century theater as:
“a crucible of inspiration, of intellectual and sensorial experiences … exploring hybrid forms of visual and musical culture at the forefront of technology, both physically in the heart of Paris and virtually on the web … it will produce, host and broadcast concerts, live shows, conferences, screenings, performances, exhibitions and even interviews and workshops.”
(source here: http://bit.ly/aoJmJK)
Watching this again, Yves Geleyn’s gorgeous abstracted aesthetic seems an echo of the monochromatic palette shot through with flashes of colour and light and simplified Commedia dell’arte design of Neil Gaiman’s Mirror Mask, , which was produced with the Jim Henson Company. See what you think.
